This post is just to notify all people, who are subscribing to Wicked Whammy blog that there are not going to be any new posts on this blog. This blog has moved to Not Evil Music and you can subscribe to it’s RSS feed here. Hope you enjoy the new blog even better!

Greets,

Nico

If you haven’t been able to view notevilmusic.com, which is very likely, it is because of the website hosts issues with attacks on servers. I have decided to change my host to a much more reliable one and hopefully Not Evil Music will be fully back on track by next week’s monday.

As of today Wicked Whammy is Not Evil Music and the new website is located at http://notevilmusic.com. Not Evil Music is an online music marketing blog that provides online music marketing services in addition to free insightful articles on online music marketing. I have moved all the most important blog posts from Wicked Whammy to Not Evil Music with their comments and I have also redone some of my old articles. I didn’t move the comments of the revised articles, because that just wouldn’t be fair for the commenter.

My goal with Not Evil Music is to create a useful resource for musicians that provides practical information about music business and online music marketing. To do this I need support from people, who are smarter than me. So, if you have some music marketing related ideas or thoughts on your mind that could enlighten musicians please do contact me and I’ll let you do a guest article on Not Evil Music.

See you at notevilmusic.com,

Nico (notevilmusic@notevilmusic.com)

Ps. I would appreciate some feedback about the design of Not Evil Music. I tried to make it as usable as possible on all browsers. If the design doesn’t work in your opinion, tell me and I’ll try to fix it.

It’s been a long time since my last post and the reason for that is my new music marketing & management company, which will be officially launched January 21st, 2008. I’m working very hard to create a free and valuable resource for all musicians, who want to learn about online music marketing.

The main mission of the new company will be to support and encourage the independency of artists when it comes down to the business side of music. Another important mission will be to create a new business model for tomorrow’s music industry. Hopefully we can together come up with something that satisfies music consumers’ hunger for free music and artists’ need for more sustainable income.

Greets,
Nico

It’s been over a week since my last post, but I haven’t quit yet. During my blogging days I’ve had quite a few management requests from unsigned artists and so far I haven’t had the extra time for artist management projects. So, now I decided to do something about it - I set up an artist management company that will focus on online music marketing, artist branding and consulting, and it will be launched in January 2008. I hope my new company can offer something new to the current music industry and give a helping hand to all unsigned artists, who believe in themselves.

Eventually Wicked Whammy blog will move to a new adress, which I will announce later, but for now I will keep on posting music marketing ideas here. The time intervals between posts might be longer during the coming few weeks, but I will get back to rhythm as soon as I have launched my company.

Greets,
Nico

A lot of artists use only a couple of social networking websites to promote their music on, and they usually choose the ones with most users such as MySpace and Facebook. This kind of strategy can be very effective if you are targeting the whole world. However, by adjusting your online music promotion approach regionally you can reach much more potential fans than with MySpace and Facebook alone.

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With around 50 million active users, Facebook is the seventh most popular website on the Internet right behind MySpace. This also means that Facebook can be an invaluable promotion platform for bands and musicians. On tuesday 6th of November Facebook announced Facebook Pages, which they describe as “distinct, customized profiles designed for businesses, bands, celebrities and more to represent themselves on Facebook”. In other words they finally allow bands and musicians to create special profiles with a built-in music player in the style of MySpace.

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You might have already heard about the Luxembourg based online music store Prefueled and its “entertainment hubs”, which were introduced this year’s February at the MIDEM trade fair in Cannes. The company offers an online social network, online music store, entertainment hubs and they also support unsigned artists. I’ve been following Prefueled’s development with an interest for a while now and I was pleasantly surprised when I had the chance to experiment with their entertainment hub, or Fuel Tank as they call it, in Sweden.

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I have tried to encourage artists to use recorded music rather as a promotional tool than a revenue source. However, it can be a very expensive promotion tool since recording time in a professional studio is expensive. Although modern home recording equipment is affordable and provides good audio quality, you still have to know quite a lot about audio recording, mixing and mastering in order to get good results. If you want to stay unsigned and also get financial support to cover your album’s production costs, try appealing to fans.

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In the aftermath of Radiohead’s In Rainbows album first week downloads one very interesting phenomenon was noticed - even though the album was free to download through inrainbows.com, around 240,000 people downloaded it through BitTorrent trackers on the day it was released. This implies that it doesn’t matter anymore if the music is free or not - the new generation of music consumers are grown into free online content sharing culture and will continue to use the same content sharing networks that they have gotten accustomed to. Record industry has failed to take advantage of this phenomenon, but that doesn’t mean that unsigned/indie artists couldn’t take advantage of it.

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